The upcoming holiday season is not likely to be as critical to Sony as one may have initially perceived, says Sony Computer Entertainment Europe president and CEO, David Reeves, who suggested that Christmas 2008 would be of far more importance to the company’s PlayStation brand.

“I think each peak is crucial to maximise what you can do, but I don't think this Christmas is necessarily the most critical one - I think that's going to be Christmas 08”, Reeves told Sony’s semi-official blog, Three Speech. "I see this more as kind of like a tsunami – it starts small and gathers speed, and eventually, after four or five years, it will start to take you over”.

Elsewhere, Reeves addressed criticism over the company’s decision not to lower the price of PlayStation 3 in Europe, despite doing so in North America. "July is not really a gamers’ month unless you get a big, big title," he observed. "So we thought if we reduced the price, we'd annoy a lot of people”.
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