. Blade Runner, I Am Legend and many, many more! Sony announces price for Blu-Ray discs
Finally Sony has announced the pricing scheme on next gen DVD format known as Blu-Ray. The Blu-Ray discs will hold up to 50 GB and eventually 100 GB will appear in the market some time in near future. Blu-Ray movies will allow people to play digital videos via their HDTV. People who are eager to purchase PS3 will be able to play Blu-Ray movies when the console hits the market this fall. Seems like everything is going well for Blu-Ray Technology.
Recently Cnet reports that:
Catalog Blu-ray Disc titles will sell at wholesale for $17.95, about the same as DVDs when that format hit the market in 1997. New-release Blu-ray Discs will wholesale for $23.45, a premium of 15 percent to 20 percent over what suppliers were charging for new theatrical DVDs.
The higher pricing structure for new releases is meant to accommodate the sell-through and rental markets, said Benjamin Feingold, president of Sony Pictures Home Entertainment. He noted that in at the dawn of DVD in 1997, most movies initially were released on rental-price videocassettes.
This aggressive pricing scheme will defintely favor and benefit consumers as they are going through period of digital transition. Will HD-DVD will follow Sony’s pricing scheme on Blu-Ray discs? It would be interesting to see how this format war pans out.
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