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PS3 shortage to continue

Industry analysts are predicting shortage of Sony PS3 and Nintendo Wii well into 2007. Many of the stores received shipments of PS3 and Wii prior to Christmas. With PS3 arriving sporadically in numbers and frequency, the stores sold out in minutes of stocking the system. Analyst from American Technology Research said Sony will ship around 600,000 to 800,000 units by the year end. The shortage will likely continue into middle of 2007 due European launch and short supply of PS3 parts.

American Technology Research analyst Paul-Jon McNealy said that since Sony (6758.T)(NYSE:SNE - news) shipment numbers include units in transit or in warehouses, the company’s target of 1 million could translate to 600,000 to 800,000 units at retail by year end.

McNealy said investors and game makers tempered their forecasts for the PS3s since initial numbers fell short. He added that the PS3 will likely remain scarce through the June quarter.

“They have to launch in Europe, and they’re stretched,” said McNealy.

Source

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