Playstation supremo Kaz Hirai has stated that the original price of the PS3 was perfect which is supported by the belief Sony couldn’t supply enough units to meet demand in North American and Japan. Hirai remarked that initially it was not a pricing issue it was just a supply issue and fortunately for Europe Sony improved their supply capacity.

quote:

SPOnG:: Do you think the original PlayStation 3 price-point was a mistake?

Kaz Hirai: No, I think the original price-point was the right price-point, evidenced by the issues we had at launch when we couldn’t supply enough units to consumers in the Japanese market and the North American market, and it was a huge challenge to try and meet that demand because of all the production issues we had.

It wasn’t a pricing issue, it was a supply issue. Fortunately for the European launch, we were able to bring enough units to meet that demand, as well as supply a robust software launch. We had a lot more success in the European market because of the sheer number of hardware units as well as the software titles we were able to bring.

News Source: Spong

Filed under: Main