Bill Gardner, CEO of Eidos, has said that Sony’s PlayStation 3 offers consumers ideal value for money due to its features as a multimedia entertainment unit, but, even following a recent price cut, feels that the system may not be suitable for mass market consumption just yet.

"Sony is a big company. They know what they are doing”, said Gardner, during an interview with Gamesindustry.biz this week. However, he added: "I don’t think [the price cut] is enough to reach the mass consumer, but I think it is enough to get it moving again, and it will move a little bit further, and they’ll need to do it again and it will move a bit further."
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