Creating the ultimate PS3 Game

Posted on September 10th, 2007 by PS3Vault

To start, I wanted to give you guys a broad view of a question I often get asked — how does a game project get started?. For a lot of people, how a game idea goes from concept to final product is a bit of a mystery, but let me try and shed some light.
The truth is, each game is unique and each publisher has its own process for getting a project approved (often called “green lighted”).

The truth is, each game is unique and each publisher has its own process for getting a project approved (often called “green lighted”). Hello, my name is Shu Yoshida, I’m a Senior Vice President of Product Development here inside SCEA, and I oversee the product development group in the US for SCE’s Worldwide Studio, headed by Phil Harrison. For a little perspective on the US portion of the Worldwide Studio group, you should know we have eight studios in six US cities reaching from Redmond, Wash. down to San Diego, Calif. We also work with some very talented developer partners like Insomniac, Factor 5 and Sucker Punch. My role is a bit unique in the industry, heading up first-party development, so hopefully in time I can provide some interesting insights to readers of this blog.
To start, I wanted to give you guys a broad view of a question I often get asked — how does a game project get started?. For a lot of people, how a game idea goes from concept to final product is a bit of a mystery, but let me try and shed some light.
full Interview