In what can only be a positive turn of events for home entertainment go-ers, sales of the Blu-ray format have risen drastically despite U.S. economy concerns, by a whopping 300%!

Whilst DVD sales continue to decline, Blu-ray has filled gap, and has generated over $200 million in the first half of 2008 alone. This time last year, the format was only generation 33% of that fiture.

“We are trending 8% Blu-ray sales [per title], and at the end of the year, we will be between 10% and 12%,” said Mike Dunn of 20th Century Fox Home Entertainment.

contributed her thoughts.

“I think people are becoming pickier on what they spend their money on, but home entertainment always represents a good value,” stated Lori MacPherson, general manager for Walt Disney Studios Home Entertainment, North America, “Thirty dollars for a Blu-ray movie that you can watch over and over again is still a great value,”

The future is looking bright for Blu-ray

Filed under: Blu Ray News