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A New Blu-Ray Laser

Sony has developed a smaller (and therefore cheaper) Blu-Ray laser, which if they decide to put into new PS3s, would significantly cut the production cost. This means that Sony would start making money on 40gb PS3s, and could also lead to price cuts on the PS3.

Alternatively, Sony could stick the new laser into the PS3 without telling anyone, and keep the price we have for a while before lowering it in a year or two, or they could simply announce a price-cut (which would bost sales tremendously) and put the new laser in the new versions - they’d make money and they’d sell more PS3s.

Well, we’ll have to wait and see what happens. Here’s hoping for a price cut, we could do with better sales, we’d get more exclusive games because there’d be a larger audience for them.

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2 Responses to “A New Blu-Ray Laser”

  1. I come to similar, yet different conclusions about this alleged new part. The Blu-ray production lines are expensive all the way around. Blu-ray is revolutionary, not evolutionary (like hd-dvd was). Yet what we have here is one of the first evolutions of this new revolution, make sense?

    This may have a minor impact on the production cost of the PS3, but Sony figured out well ahead of time how to make profits on the new gen console: software subsidy. Buying games, and Blu-ray movies makes the PS3 profitable. It is well known that Sony is taking a loss on the hardware.

    This is where I agree that Sony’s loses are not as crappy as before if they add this new part, but crap is still stinks, as red ink is still the color of blood.

    There has been some bad press about the cost to produce blu-ray’s, and the price of blu-ray consumer electronics. Over time small changes like this will drive the cost down, but nothing like market dominance. In other words quantity, not quality (aka smaller parts) is the key to victory. In other words destroying hd-dvd at all costs was the path to success.

  2. I must say, well said.

    If this makes the technology more readily available and gives the consumer a break where it counts ($$$) then this is a truly proactive “evolution” of the “revolution”.

    I must say I am happy to have a Blu-ray in my PS3 and the fact that its upgradeable via firmware is a true blessing. High five Sony fore the forethought… unlike the “forethought” that went into proprietary hard drives and an external HD-DVD dongle that lacked the ability to play games.

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